Stage One

Claire’s interest in history, particularly in early California design, influences the creation of evocative and engaging interiors. The Bureau’s aesthetic goes beyond a particular style, with a fresh approach and a classic soul. She approached us needing help with a rebrand. The elements of her brand at the time consisted of a single linear logo and a sketch of a bureau.

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Taking the initial bureau concept, we updated the mark to better reflect her offerings. We created variants to use in spaces where a linear mark wouldn't work. These marks can be used in a variety of ways to further express The Bureau visual identity.

Claire was drawn to a specific shade of green paint and we worked closely to define the best choice for print and digital that would reflect the color she had in mind.

Stage Two

To add a little surprise and delight, we opted for letterpress business cards with a small coin sleeve.

Claire also expressed a desire for matches and we chose the escort matchbox style with longer sticks. We felt this helped the box serve as a beautiful marketing piece — something special that would be put on display.

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Claire also asked for a tote bag and we worked together to have one printed with a custom green color. These can be given as gifts and also serve as a functional representation of the brand.