Big Softie is the sister space adjoining Little Tart Bakeshop in the Summerhill neighborhood of Atlanta. They make soft serve with local Georgia dairy and organic cane sugar and all toppings and waffle cones are made in-house by the baking team at Little Tart Bakeshop.
Stage One
Big Softie initially needed a comprehensive identity for its grand opening.
Stage Two
We continued to work together to create wayfinding signage, a typography mosaic to match the Little Tart space, apparel, and a dimensional hanging menu.
Stage Three
We continued to provide ongoing design support to Big Softie as they expand their offerings.
Photography: Kate Blohm
Sign Painting: William Mitchel