Faced The Facial Studio is a high-quality and competitively-priced facial service offering 30 and 50-minute custom facials with no add-on service fees.
Stage One
We started by researching fashion logos. Many global house marks have stood the test of time through their use of simple and unique type treatments. One of the two founders worked in the fashion industry in NYC before opening Faced and we agreed exploring luxury fashion brands was the right place to begin. The aim was to be recognizable within the beauty category, starting with a sleek and sophisticated mark with a memorable modification.
The palette is a mix of muted blue and green with additional timeless neutrals; colors that add balance, calm, and comfort. These colors were chosen to compliment a base palette of black and white and provide background color and warmth in brand photography.
Faced brought on a creative director and photographer to capture the brand in imagery that could be used for both digital and print.
Stage Two
We worked with Faced to coordinate production collateral for their opening day.
Collateral includes merch, postcards, business cards, retail shopping bags, tissue paper, flyers, brochures, and event collateral. Both the linear and centered marks easily work across collateral and exterior signage.
Stage Three
We continue to help Faced with their design needs as they grow.
Photography: Brittany Wages
Signage Fabrication: Pinnacle Signage