Stage One
Little Tart initially needed a few environmental designs for the grand opening of a new location in the Summerhill neighborhood of Atlanta.
We worked together to create a typography mosaic to match the Big Softie space next door. We also created window and facade signage and provided typography guidance for three hanging menus.
Stage Two
Following the Summerhill opening, Little Tart reached out to us for help with a complete rebrand. The goal was to unify all three locations with the new elements created for the Summerhill location.
Little Tart used a script typeface for close to ten years. To stay true to the visual roots, we employed a script for the main logo. We put a fresh, clean spin on the letters and for better balance, we adjusted the size of each word.
Stage Three
We continue to provide Little Tart with ongoing design support when they need it.
We've created new cups, pastry bags, stickers, and apparel.
We also created a set of illustrations to be used on future collateral.
We were able to provide design guidance on the digital application of the new identity elements and with the help of Bento Box, we refreshed the Little Tart website.
