Daily Chew is a hidden gem just off of Cheshire Bridge Road, in Atlanta, Georgia. The cafe is inspired by the owner’s South African-Jewish roots and serves specialty coffee, brekkie (breakfast), brunch, lunch, cocktails, and natural wines daily.
Daily Chew expands beyond the cafe to create simple, seasonal, and nourishing experiences through catering, events, and farmer’s markets.
Before
After
Stage One
We started by updating the brand marks. They liked the face logo, the line drawings, and the green colors from their original branding.
They used a script typeface so to stay true to the visual roots, we employed a script for the main logo. We put a fresh, clean spin on the letters, and for better readability, we adjusted the baseline and counter space in a few letters.
The name Daily Chew came out of the original company, Stop Think Chew, which was a meal prep and catering company. Now, Daily Chew is the brick-and-mortar and wants everything from the physical cafe to their presence at Farmer’s Markets, catering, and products to be cohesive under one name. Stop. Think. Chew. moved to become the daily chew tagline.
STOP: slow down, pause, acknowledge where you are and who you are
THINK: be mindful, of your choices, actions, decisions
CHEW: the food — what is on your plate, how does it affect your body, mind, and the planet
Before
After
We kept the face as a secondary element. Originally the abstract face was a main logo variant, often used on social media in place of a text mark. We created several face elements to represent the different parts of Daily Chew. We also introduced a second, sans serif mark for moments where the script would not suffice.
Stage Two
Following the rebrand, we continued to help Daily Chew update collateral items and signage. The goal is to unify all touchpoints with the new brand elements.
Stage Three
We are working to develop visual consistency to aid in Daily Chew becoming an iconic/identifiable brand. We want the visual identity to feel nurturing/nourishing as opposed to clinically healthy and we want people to think of Daily Chew as a truly holistic brand — things folks can eat/drink/ enjoy as part of their lives — no matter what the occasion.
