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Multitude Films is a queer- and women-led independent production company dedicated to telling nonfiction stories by and about historically excluded and underrepresented communities.
Before
After
Multitude Films built its visual brand incrementally since its founding in 2016 and grew to a stage where a comprehensive branding process would help unify visual communication. First, we updated the mark by changing certain elements like the typeface and the illustration style while mostly keeping the layout and overall tone intact. Once the new mark was finalized, we handed it over to Lee Tesche for sound design and animation.
The Multitude Films logo includes a dandelion, which relates to their name. The dandelion spreads hundreds (a multitude) of seeds that reach unknown places and create new growth. Multitude wants its films to do the same. The name also comes from “I contain multitudes” and has multiple meanings — including the multitudes, majority-minority, etc.
We redesigned the website with a focus on creating a more compelling home page. Different home page sections help visitors access more information and pops of color highlight key elements to help reinforce the new brand colors.
We continue to work with the Multitude team to create collateral and define styles for their developing design needs.